SodaStream Appoints Seasoned Beverage Industry Executive As President Of U.S. Division

Sept. 28, 2015

AIRPORT CITY, Israel, Sept. 25, 2015 /PRNewswire/ -- SodaStream International Ltd., the world's leading manufacturer and distributor of sparkling water makers, announced today the appointment of John Sheppard as President of SodaStream U.S. In his new role, Sheppard will oversee all operations for the brand in the United States and will report directly to Daniel Birnbaum, Chief Executive Officer of SodaStream.

Sheppard's impressive record attests to an empowering, professional leader with a strong focus on results, who has consistently succeeded to turn around and ignite businesses and brands. Sheppard is an experienced public company CEO with over 25 years of senior leadership roles and an exceptional track record with some of the world's largest beverage and consumer goods companies, including Coca-Cola, Cott Corporation, and Oneida. Sheppard was responsible for three successful IPOs, including Coca-Cola Enterprises, Cott and, most recently in 2013, the public listing of EveryWare Global. Prior to being named CEO at EveryWare, Sheppard was an Operating Partner at Advent International, a $30 Billion global private equity firm with 17 offices worldwide. Sheppard was also CEO, President and a member of the Board of Cott Corporation. Under his leadership, Cott recorded accelerated sales growth and posted record earnings (2003-06 EBITDA CAGR of 33 percent). During his 19 years at Coca-Cola, Sheppard's responsibilities ranged from sales, marketing, finance, and strategic planning, to management of international operations in Africa, Poland and Europe. Sheppard was President of several of Coca-Cola's largest international divisions and was awarded the prestigious "Woodruff Cup" for the Company's "Best Division" in 1996. Sheppard holds an M.B.A. in finance and a B.B.A. in marketing from the University of Georgia.

"We are very excited to welcome John to the SodaStream family and look forward to seeing him and the team turn around and reignite our business in the United States," said Daniel Birnbaum, CEO of SodaStream. "John is passionate, enthusiastic and brings fresh energy to the table. With the beverage business in his blood, John has been impressed with the SodaStream brand since it initially broke into the market. He is thrilled to join our fast-paced environment and will help return the brand to its role as a disruptive player in the beverage industry."

About SodaStream

SodaStream is the world's leading manufacturer and distributor of Sparkling Water Makers, which enable consumers to easily transform ordinary tap water into sparkling water and flavored sparkling water in seconds. By making ordinary water more exciting and fun to drink, SodaStream helps consumers drink more water.

Sparkling Water Makers offer a highly differentiated and innovative solution to consumers of bottled and canned carbonated soft drinks. The products promote health and wellness, are environmentally friendly, cost effective, and are customizable and fun to use. Products are available at more than 70,000 retail stores across 45 countries, including 15,000 retail stores in the United States. To learn more about how SodaStream makes water exciting and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube, visit


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