SodaStream Welcomes Richard Hinsliff As Vice President Of Sales

June 24, 2020

Richard Hinsliff previously held leadership roles at Red Bull, GURU Organic Energy Drink and Heineken.  

June 23, 2020 09:02 AM Eastern Daylight Time

MOUNT LAUREL, N.J.--()--Today SodaStream, the world’s leading sparkling water brand acquired by PepsiCo in 2018, is proud to announce the appointment of Richard Hinsliff as its new Vice President of Sales for SodaStream USA.

Hinsliff brings a vast amount of beverage experience to SodaStream including leadership roles at GURU Organic Energy Drink, Red Bull and Heineken. Richard’s tenure at these companies have shown his ability to ignite growth and consumer excitement for global beverage brands.

In PepsiCo’s most recent earnings, it was announced that SodaStream delivered over 20% global net revenue growth in Q1 of 2020 as both penetration and frequency continued to grow for the brand. SodaStream aims to continue this upward trajectory with Richard at the helm of its US Sales division.

"Richard has an incredible background in the beverage industry, overseeing several key channels that can help to grow our brand, and we're excited about the value he'll bring to the company," says Bryan Welsh, General Manager of SodaStream USA. "Aside from his experience, Richard has earned many retailer recognition awards that speak to his credibility and the valuable partnerships he's established. We're happy to have him as a key part of the incredible team we are building."

“I’m pleased to announce my new role with SodaStream as their VP of Sales in the US. The company is enjoying a strong momentum and I’m ready to hit the ground running to continue this growth,” said Hinsliff.

Richard graduated from Birmingham University - England, with an Honors Bachelor of Arts in Economic History and holds diplomas in Sales Promotion and Management Studies. He currently lives in Scarsdale, NY with his wife and three children.

About SodaStream

SodaStream, part of PepsiCo, is the world’s leader in at-home sparkling beverage preparation. SodaStream bubbles are better for the consumer - healthy, easy to make - and better for the planet. One reusable SodaStream bottle replaces thousands of single-use plastic bottles. Products are available at more than 80,000 retail stores across 46 countries. To learn more about SodaStream, visit and follow SodaStream on FacebookTwitterPinterestInstagram and YouTube.


SodaStream CEO Daniel Birnbaum (right) announced Jan. 31 the appointment of Bryan Welsh (left) as the new general manager of SodaStream USA.

SodaStream Appoints VP/GM Bryan Welsh To Lead U.S. Division

Feb. 1, 2019
Welsh Brings More than Two Decades of Market Growth Experience with Starbucks North American Partnership and PepsiCo; Now set to Lead SodaStream's Fastest Growing Market

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