Global Bottled Water Market Sees Dramatic Increase In Sales And Becomes One Of The Fastest Expanding Industries - Company Lands $24 Million Private Label Agreement

Sept. 15, 2014

Consumer goods companies that also include operations in the Bottled Water Sector announce latest agreements, product developments, and new extended relationships:  Boreal Water Collection Inc. (OTC: BRWC), Pepsico Inc. (NYSE: PEP), The Coca-Cola Company (NYSE: KO), SodaStream International Ltd. (NASDAQ: SODA), Mondelez International Inc. (NASDAQ: MDLZ) and Nestl (OTC: NSRGY)

Boreal Water Collection, Inc. (OTC: BRWC) a high end private label bottled water company from NY,announced today that it has completed a $24 million private label agreement with SOHO Corp. for the Asian Market and received from them the first order for Boreal's Catskill Mountain Spring Water under the brand name CATSKY.  Recently we have announced that SOHO Corp. has received all the necessary approvals from the Chinese government to import "Boreal's Water" product in large quantities. The total value of this agreement is approximately $24M over a 36 month period. 

According to a new report by Transparency Market Research (See more below), China is the most active market worldwide for bottled water.  Asia Pacific dominated the global bottled water market and accounted for 33% of the global demand valued at approximately$157.27 Billion in 2013.  In the coming six years, Asia Pacific is expected to remain the most promising market, with an estimated compound annual growth rate of 10.5% in terms of revenue from 2014 to 2020. The market is expected to reach $279.65 billion by 2020.

"We are very exciting to start our new business, and looking forward to a long term partner with your company Boreal. We hope in the future we can have big successful business in China with the Catsky bottled water" Mr. Peter Cao Yi, General Manager of Jiangsu SOHO International Group Corp.  "We are so pleased with this private label agreement with SOHO Corp. and very happy to receive this new order from China. Asia is a huge market for our products. SOHO Corp. is a major player in Asia and they will promote the CATSKY brand for which the natural spring water comes from our Catskill Mountains spring. We strongly believe that this strategic alliance will help us penetrate this large Asian market earlier than expected and generate profits for our loyal shareholders in our 2015 forecast of revenues." Stated Francine Lavoie, CEO of Boreal Water Collection, Inc.

Bottled Water Sector Commentary: According to the Transparency Market Research Report bottled water is regulated under the packaged food products by the Food and Drug Administration (FDA) and is one of the fastest selling liquid refreshment drinks globally. In the food and beverage industry, the bottled water market is one of the dynamic and fastest growing markets. Growing health concerns for health, increasing disposable income, availability of functional water in various flavors, portability of hygienic water in bottled packaging and launch of new innovative packaging have an imperative role in the growth of bottled water market. The global market for the bottled water was worth USD 157.27 billion in 2013.  Read the full report at

Pepsico Inc. (NYSE: PEP) the Cheetos brand -- one of the billion-dollar brands from PepsiCo's Frito-Lay division -- is encouraging families across the country to unleash the mischief with some hair-raising challenges and pranks. New limited-edition Cheetos Bag of Bones is the perfect Halloween snack for family fun. Each spooktacular bag is filled with four skeleton-shaped Cheetos treats. These tasty skulls, ribcages, bones and paws feature white cheddar seasoning, giving consumers permission to play with their food and build their own edible skeleton. Cheetos Bag of Bones is great for entertaining at home and is available in large, party-size 8 oz. bags for a suggested retail price of $3.49. This new Halloween treat joins last year's multipacks featuring treat-size Cheetos Crunchy snack bags with glow-in-the-dark packaging. Available in 30-count 0.65 oz. bags for a suggested retail price of $5.00, the multipacks offer a delicious savory alternative to Halloween sweets. Together, both limited-edition Cheetos products give families a dangerously cheesy option when snacking and entertaining during the most mischievous times of the year.

The Coca-Cola Company (NYSE: KO) and Keurig Green Mountain, Inc., (Keurig) (GMCR), a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology have expanded the companies' innovative partnership to offer select beverages from the portfolio of The Coca Cola Company's still brands in the Keurig® hot brewing system in the United States andCanada. Honest Tea®, the nation's #1 organic bottled iced tea, will be the first brand from The Coca Cola Company available in K-Cup®packs. In February 2014, the companies signed a 10-year agreement to collaborate on the development and introduction of The Coca Cola Company's global brand portfolio for use in Keurig's forthcoming Keurig Cold at-home beverage system, available in Keurig's fiscal year 2015. As part of that agreement Coca-Cola acquired a 10% minority equity position in Keurig and subsequently announced its intention to increase its stake up to 16%.

SodaStream International Ltd. (NASDAQ: SODA) develops, manufactures, and markets home beverage carbonation systems and related products. The company operates in four segments: The Americas; Western Europe; Asia-Pacific; and Central and Eastern Europe, Middle East, and Africa. It offers soda makers, exchangeable carbon-dioxide cylinders, which enable consumers to easily transform ordinary tap water instantly into carbonated soft drinks and sparkling water; and consumables, such as carbon-dioxide refills, reusable carbonation bottles, and flavors to add to the carbonated water. On Friday, SODA closed down 3.91% on over 940,000 shares traded.

Mondelez International Inc. (NASDAQ: MDLZ) recently issued its first report highlighting the company's progress against its global well-being goals. The report details important steps Mondelez International has made to meet key well-being metrics in the areas of mindful snacking, sustainability, communities and safety. "Our business success is directly linked to enhancing the well-being of the people who make and enjoy our products and to supporting the communities where we grow our ingredients.  It's this belief that inspired our Call For Well-being," said Irene Rosenfeld, Chairman and CEO. "We've made important progress in answering this call.  Yet we realize there's still more to be done.  We'll continue working with our employees, partners and communities to develop solutions that help create lasting change." To read more about the goal specifics, please click here:

Nestl (OTC: NSRGY) together with its subsidiaries, provides nutrition, health, and wellness products worldwide. It offers baby foods primarily under the Cerelac, Gerber, Gerber Graduates, NaturNes, and Nestum brands; bottle water principally under Nestlé Pure Life, Perrier, Poland Spring, and S.Pellegrino brand names.  On Friday, NSRGY closed down .54% on over 164,000 shares traded by market close.

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