Colombia, Portrait Country At World Of Coffee 2018

June 1, 2018

June 01, 2018— The Specialty Coffee Association (SCA) is proud to announce that Colombia is this year’s official Portrait Country at World of Coffee Amsterdam (WOC). Taking place this year at RAI Amsterdam from June 21 – 23, WOC is Europe’s largest coffee trade show featuring the latest innovations and attracting thousands of professionals every year. 

Each year, the SCA partners with a coffee producing country to highlight the work of its farmers and the unique characteristics of their coffees. This year, the SCA is delighted to welcome Colombia, represented by the brand Café de Colombia, as the official Portrait Country. Café de Colombia’s participation at WOC is a testament of the country’s impact on the specialty industry, which has seen the launch of several Colombian single original coffee editions in 2018, and a recognition of the quality, diversity, and sustainability of Colombian coffee. 
Juan Valdez, the iconic representative of Colombia’s coffee farmers, said, "To understand why Colombian coffee is among the best in the world, you must know that the lives of more than 550,000 families are all about coffee. For us, coffee is not only our work— coffee is our culture. To be able to show and taste the diversity of our coffee on a platform such as World of Coffee in Amsterdam is a privilege and an honor for me. I am looking forward to meeting everyone there." 
A Festival of Innovation, Entertainment, and Knowledge 
With more than 250 international exhibitors on the show floor, World of Coffee is an excellent opportunity to expand business networks and create new relationships. Visitors have complimentary access to the shows extensive features: 

Entrance tickets are available online starting at €25 for SCA members and €30 for non-members. Tickets are €40 at the door. Tickets include access to the trade show floor and the World Barista Championship. For tickets and more information, visit


Colombia, Portrait Country at World of Coffee 2018 is the quintessential coffee producing country and top washed Arabica producer will feature as Portrait Country at World of Coffee 2018 in Amsterdam. In Colombia coffee is grown throughout its three mountain ranges, the Eastern, Central, and Western Andes, as well as in the Sierra Nevada de Santa Marta. These factors as well as the rich and variant climate, topography, soil, and culture allow for a unique array of diverse, unique, and fresh coffees available all year round. 

Café de Colombia is the brand representing the work, care, and passion of 550,000 Colombian coffee growing families. With a special program developed for this year’s event, Café de Colombia will showcase the country’s diverse offering of coffees throughout the show. Visitors can experience Colombian coffee greatness at booth D24 - C29, attend cupping sessions of specialty selected, and participate in sustainability panels including the successful PPP Intelligent Water Management, recipient of the 2018 SCA Sustainability Award in the Project category. Attendees will also have the opportunity to meet some special guests at the booth: three authentic Colombian coffee growers, and the country´s most iconic and internationally recognized coffee grower Juan Valdez. 

Colombian Coffee Facts 

  • 100% handpicked and fresh coffee all year round. 
  • 550,000 coffee growing families 
  • 3,000,000 direct and indirect jobs are generated from coffee growing 
  • 45% of Colombian coffee farms comply with sustainability programs 
  • 944 worldwide brands carry the 100% Colombian Coffee logo 
  • 78% of Colombia’s coffee plantations are rust resistant 

The Specialty Coffee Association (SCA) is a trade association built on foundations of openness, inclusivity, and the power of shared knowledge. From coffee farmers to baristas and roasters, our membership spans the globe, encompassing every element of the coffee value chain. SCA acts as a unifying force within the specialty coffee industry and works to make coffee better by raising standards worldwide through a collaborative and progressive approach. Dedicated to building an industry that is fair, sustainable, and nurturing for all, SCA draws on years of insights and inspiration from the specialty coffee community. For more information, please visit