In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born at Chattanooga Bakery. By the late 1930s, it had become the bakery’s No. 1 seller, a position it still holds today.
Chattanooga Bakery was founded in 1902 as a subsidiary of the Mountain City Flour Mill. A fourth-generation, family-owned business, the company made nearly 100 snack cake and cookie items under the Lookout trademark, named after the popular residential and tourist community near Chattanooga, Lookout Mountain.
In 1917, after a brainstorming conversation between a bakery salesman and some Appalachian coal miners, the MoonPie was born, and by the late 1930s was the bakery’s #1 seller, a spot it still occupies today.
MoonPies are available in three sizes (Original, Double-Decker and Mini) and several flavors.
