Micro Markets - Gaining a Competitive Advantage in 2024

Gear up for a groundbreaking year in micro market growth! As unattended retail conquers every corner of workplaces and extends into new institutional realms, this webinar delves into the strategies of industry leaders, unveiling the keys to gaining a competitive edge through technology, product innovation, and the expansion of unattended retail beyond traditional settings.

This event was originally held on January 23, 2024
and is now available for on demand viewing.

Sponsors: AVS Connect and Nestle Professional
Duration: 1 Hour

 Register Today!

Already registered? Please click here to log in!


From all indications, 2024 is going to be a huge year for micro market growth, as acceptance of unattended retail has expanded to every possible segment of the workplace, as well as an increasing number of institutional settings that were typically reserved for vending. 

With the industry primed for explosive growth, the competition is sure to heat up. Is your company positioned to gain a competitive advantage?
This webinar explores the strategies of some of the leading operators in the country, with a focus on technology, products, and the expansion of unattended retail beyond typical workplace locations.

How can an operator enjoy a competitive advantage in an increasingly competitive landscape? That is the question this webinar will answer. Last year’s webinar was a overwhelming success, with plenty of audience engagement. The 2024 version will be even better as we are lining up some special guests, including some new faces, to share ideas and strategies that are designed to take operators to a new level in 2024.

This Automatic Merchandiser/VendingMarketWatch.com webinar will explore:

  • Proven retail techniques – putting them to work
  • The importance of coolers
  • Making micro markets a destination
  • Taking fresh food to the next level
  • Hybrid markets
  • Food safety
  • Category management
  • Promotion – how to build loyalty
  • Technology is opening doors

We'll see you there!

Sponsor Speakers

Michael Lawlor
Chief Technology Officer
AVS Connect

AVS Companies has announced that Michael Lawlor has joined the team as the Chief Technology Officer (CTO) of AVS Connect. Lawlor was previously with the global beverage leader, PepsiCo, and also led the emerging technology growth at G&J Marketing and USA Technologies. With extensive work in electronic and mobile payments, Lawlor is a great asset to AVS Companies and their customers.

Amy Fattori
Channel Development Manager
Nestlé Professional


Orrin Huebner
Orrin Huebner LLC

Consultant to the convenience services/unattended retail industry. Coffee, Water, Pantry, and Ice specialist. Mergers and Acquisitions and Cool Breakrooms collaborator with 39 years in the industry as an independent operator, 9 years with canteen and now in his current position as a consultant.

Linda Saldana
Seventh Wave Refreshments

Linda Saldana has been a part of convenience services for over 11 years. She started as a coffee sales rep at Southern Refreshment Services and fell in love with the industry. In 11 years she sold over $22 million dollars in coffee, vending, micro market and pantry business. One day, she had a revelation. She didn’t understand why she had such a huge passion for this industry until she came head to head with her purpose… the people! She put her passion and the relationships she developed into the creation of a company that is 100% employee owned. She partnered with an industry operations giant and together they launched Seventh Wave Refreshments. Now, her mission is to bring joy to the workplace! After taking what she calls, “a ginormous leap of faith,” she is now this movement’s Co-Founder and CEO!

Jon Corto, Owner - Buffalo Strive

Tyler Carter
General Manager
Buffalo Strive

As General Manager, Tyler oversees the day-to-day operations with a hands-on approach, ensuring seamless coordination between the various facets of the business. His commitment to customer satisfaction, coupled with a forward-thinking mindset, has helped facilitate the rapid growth Strive has experienced. Starting as a route driver over 6 years ago, Tyler quickly distinguished himself with his exceptional work ethic and keen understanding of the intricacies of the business. His time as a route driver not only honed his logistical skills but also provided him with invaluable insights into customer preferences and market dynamics.

Molly Rogers
Managing Editor
Automatic Merchandiser

Moderator: Bob Tullio
Contributing Editor, Automatic Merchandiser/VendingMarketWatch.com
Tullio B2B

Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser/VendingMarketWatch.com. He advises entrepreneurs on how to build a successful business from the ground up and specializes in helping suppliers connect with operators in the convenience services industry – coffee service, vending, micro markets and pantry service specifically.

Subscribe to Automatic Merchandiser's new podcast, Vending & OCS Nation, hosted by Tullio and designed to make your business more profitable.

For more information on the services that Tullio offers to operators and suppliers, visit www.tulliob2b.com or contact him at [email protected].

Sponsored by

We are a pioneering software and technology company dedicated to changing the cooler market with technology and advanced point-of-sale systems. With an in-house team to handle all of the service and support, we can provide a full-service solution for vending and micro market operators.

 Our Mission
To provide innovative wireless solutions by enhancing operational efficiency, connectivity and profitability. 

 Our Vision
We aim to enhance the daily customer experience by creating lasting value for sustained success in an ever-evolving digital landscape.