An AI tool developed to help manage product selection and category strategy could help convenience services operators and other CPG players optimize their product mix. The company bills the tool from Harmonya as “a first-of-its-kind conversational assistant designed to help teams understand what’s driving product performance and how to respond.” Based in New York, Harmonya is a venture-backed technology company founded in 2021.
The tool accesses data such as product reviews, POS numbers and item descriptions to identify shopping trends and product relationships. The company notes that early users have applied the tool to interpret “voice-of-shopper” insights to strengthen brand storytelling, compare competitor positions, explore trends and correlate product attributes and performance.
As convenience services operators push into nontraditional locations and market higher value products and a wider variety of SKUs, product analysis tools that provide actionable insights could prove useful.
What they are saying
“This is a brand new way to interact with data,” said Cem Kent, co-founder and CEO at Harmonya. “The Insights Agent is built to think like category managers, insights leads, ecommerce directors, and more. It understands the business questions behind the prompt and responds in a way that helps teams take action.”
