AiFi partners with GS Draft to launch frictionless, checkout-free market at Atlanta stadium

AiFi, an AI platform that enables retailers to deploy autonomous shopping solutions, and GS Draft System Solutions announced the launch of a frictionless stadium market – the Michelob Ultra Grill – at the Mercedes-Benz Stadium. The integration allows stadium attendees to pour and pay for fresh draft beers as well as grab hot food items, candy, and packaged snacks without having to wait in line.

The Self-Serve TapWalls featuring QuickTap are exclusively from GS Draft and now integrate with AiFi for a truly frictionless drinking experience.

AiFi's solution can easily integrate with a variety of partners ranging from payment integrations to draft system providers. The collaboration between AiFi and GS Draft connects the QuickTap fast-dispensing draft system with AiFi's computer-vision cameras to enable fans to select and purchase fresh beers and walk out without waiting in line or scanning to pay. Customers will be able to tap their credit card to gain store entry and provide age verification once crossing over from the market side of the store to the draft beer TapWalls. QuickTap powers the industry's fastest taps, pouring a 20-ounce draft beer in less than 6 seconds, and is now available in the North American market through GS Draft.

“Stadiums and large live event venues are the perfect setting for autonomous retail, and AiFi is proud to play a part in shaping the fan's enjoyment while in attendance,” Steve Carlin, CEO at AiFi, said in the announcement. “As live events continue to garner larger and larger crowds, we're helping stadiums and retailers embrace tech-forward solutions that help fans minimize the time in concessions and merchandise lines to get them back to the action faster. This new autonomous drink lane and market is just the latest example of how AiFi's flexible technology solution is leading that charge and our commitment to improving the fan experience.”

Beyond major sports stadiums, AiFi has deployed stores at transportation hubs, grocery store chains, office buildings, college campuses, convenience stores, and more worldwide.

“As technology continues to shape the entertainment industry, we're proud to work with solutions and stadiums aligned with creating a positive fan experience and maximizing time watching the game,” John O'Connell, executive VP of Sports and Entertainment division of GS Draft, added in the announcement. “Our checkout-free TapWalls accomplish exactly that. By eliminating the hassle of waiting in lines to get and pay for drinks, fans can enjoy what they came for without friction and interruption and are more likely to come back for more.”