Mashgin, a self-checkout system powered by AI and computer vision, announced the deployment of 20 self-checkout kiosks at Adelaide Oval in Adelaide, Australia, a multi-purpose sports ground used primarily for cricket and Australian rules football (AFL) matches that can hold up to 70,000 fans.
Mashgin uses AI-powered computer vision technology to instantly recognize and ring up foods and/or drinks, allowing sports fans to check out significantly faster than with a cashier. In Adelaide, the median transaction time at Mashgin kiosks is under 14 seconds.
The rollout of Mashgin's self-checkout technology in Adelaide is the first time Mashgin has been deployed in a sporting setting outside of the United States. In the U.S. market, more than 100 major league sports and entertainment stadiums and arenas using Mashgin kiosks to speed up food and beverage checkout.
“We are excited to take Mashgin international with our first sports deployment outside of the U.S.,” Mashgin Head of Sports, Brandon Scott, said in the announcement. “Fans can now easily grab a snack or beer and pay in seconds, keeping lines moving and getting fans back to their seats quickly – offering them a superior fan experience all around.”
The terminals were trialed during Adelaide Oval's recent Australian Football League (AFL) season, with positive feedback. An independent survey of nearly 1,000 AFL fans who have used Mashgin at Adelaide Oval proved the ease of use of Mashgin's POS self-checkout kiosks:
92% of fans stated Mashgin was easy to use.
86% of fans over the age of 50 overwhelmingly agreed.
84% of fans described the overall experience with Mashgin's self-checkout technology as good or excellent.
71% said they prefer Mashgin over traditional checkout with a cashier.