Sodexo Live! and Tortoise team up to debut mobile vending robot in convention center during Comic-Con

July 21, 2022
Tortoise smart store will roam San Diego Convention Center, offering grab-and-go food and drink to enrich the fan experience.

Sodexo Live!, hospitality partner to the San Diego Convention Center, is teaming up with Tortoise to launch the first-ever mobile vending robot in a convention center. The custom-wrapped mobile smart store will be available to attendees during Comic-Con International: San Diego, July 21-24.

“Entering into the convention center space is exciting, and we look forward to delighting attendees with our seamless new future-facing solution,” Dmitry Shevelenko, co-founder and president, Tortoise, said in the announcement. “With Sodexo Live!’s track record in providing hospitality for some of the best and biggest convention centers in the country, we knew we could form a strong relationship to ultimately provide a fun new experience for guests.”

Tortoise’s forward-thinking technology paves a path for the future of live event and hospitality tech by allowing fans to instantly access food and beverage quickly and on-the-go, ensuring shorter lines. Tortoise’s separate compartments will be stocked with California burritos created by Sodexo Live! Executive Chef Sufi Karaien, as well as 20-ounce bottles of Gatorade. Additionally, Chef Sufi and the team at the San Diego Convention Center will aim to use locally sourced ingredients, often purchasing from area partners within a 150-mile radius of the convention center.

The Tortoise robot boasts a vibrant design, making it eye-catching and easy for fans to spot in the crowd. “We’re always looking to innovate the guest experience in a way that is both helpful and exciting," Steve Pangburn, CEO, North America, Sodexo Live!, said in the announcement. “Tortoise gives us an opportunity to bring our fresh, chef-driven food directly to event goers in a way that is efficient and user-friendly. We know that fans are eager to attend this year’s in-person festivities, and we anticipate this innovative tech experience will be a big hit with those looking for high quality grab-and-go.”

Convention guests can approach the roaming low-speed cart, tap to pay with a credit card, Apple Pay or Google Pay, take their item, and go. Transactions takes less than 15 seconds to complete.


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