365 Retail Markets acquires Sentry, an Australian VMS company

May 9, 2022
Sentry is a vending machine and micro market management platform that includes a full-featured web application as well as a driver and inventory management mobile app.

365 Retail Markets, a provider of self-service commerce technology to the foodservice industry, announced its acquisition of Sentry, an Australia-based vending management software (VMS) company.

Sentry is a vending machine and micro market management platform that includes a full-featured web application as well as a driver and inventory management mobile app. Designed to enhance the capability of vending and micro market businesses, Sentry's capability will complement 365's existing product offerings. Its notable features include intuitive planograms and optimized merchandising, routing, market maintenance and picking systems — all supported by a complete back-office system. 

"Sentry is a perfect fit within our long-term strategy of turning the data from our vast point of sale fleet into actionable insights for our global customer base of over 2,000 operators," 365 Retail Markets CEO, Joe Hessling, said in the announcement. "We will continue to invest in VMS and other data related technologies as the demand for self-service technology continues to rapidly expand. I would like to thank the teams at Sentry, 365 and our lead investor Providence Equity for their assistance in making this transaction a success. We intend to begin offering a 365 VMS product to the field within the summer of 2022."

365 Retail markets assumed full ownership May 6, 2022.

Koley Jessen P.C., L.L.O. acted as the U.S. legal advisor on the acquisition. 

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