Compass Group Canada, which serves some 2,200 foodservice locations across the Great White North, has partnered with Foodback, a Norwegian based food-tech software company. In an exclusive partnership, Compass will deploy Foodback’s customer experience and feedback tool across its Canadian operations.
Foodback's solution recently launched in more than 15 venues across Compass Group Canada is real-time method to hear from guests and receive actionable insights from day one. Schools, hospitals and manufacturing facilities are among them. The software is in the initial pilot phase in Canada, with the goal of onboarding close to 100 more locations by September.
“We are thrilled to begin our exclusive Canadian partnership with the Foodback team,” said Michael Hachey, chief innovation officer at Compass Group Canada. “Providing our customers with an easy-to-access and use method to share their experience in our dining areas is crucial to our growth. We want to make sure our guests leave happy and satisfied with their interaction - this partnership will help deliver critical insights as we further revolutionize the customer experience.”
Leveraging the resurgence of QR codes, Foodback offers unique links that speak directly to the site guests are visiting and offers immediate insights to help leadership identify key areas of opportunity for improvements. Additionally, guests can participate in short games post survey with the opportunity to win prizes, further encouraging participation and delighting guests with rewards for their feedback.
The partnership between Compass Group Canada and Foodback builds on the company’s experience with U.S.-based sports and entertainment foodservice provider, Levy, a division of Compass Group and Compass Group Norway.