SOBR Safe begins pilot with Continental, Michigan's largest food management firm

Aug. 24, 2021

SOBR Safe Inc. has begun a "SOBRsafe" pilot program with Continental Services, Michigan's largest food management company with more than 1,800 employees working out of five locations. SOBR Safe provides solutions for alcohol policy management, including a touch-based screening technology that Continental will be testing in three locations.

Under the pilot agreement, the SOBRsafe solution will be used to enroll Continental employees and gather anonymized data as a foundation for a business trend analysis. Employee participation is voluntary during the pilot, which has achieved the required target sample size.

"We believe that SOBRsafe presents an exciting opportunity to recognize our team's outstanding efforts," said Continental chief executive Jim Bardy. "This is an innovative means to manage our existing alcohol policy, with the intent to prove safe operations and potentially reduce insurance premiums."

Boulder, CO-based SOBR Safe said the annual cost of alcohol abuse in the U.S. is $249 billion and that nearly half of all industrial accidents with injuries are alcohol-related. Additionally, workers with an alcohol problem are 270% more likely to have an accident.

SOBRsafe is a proprietary, touch-based identity verification, alcohol-detection and cloud-based reporting system. The technology is transferable across many form factors, including personal wearables, stationary access control and for telematics integration.


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