New interactive smart coolers from MetroClick/faytech NA feature a standard refrigerated case with a transparent LCD on a door attached to a commercial grade network media player and external speakers. The company said the door display is on trial at top retailer by a leading beverage marketer, which is looping calls to action for the brand’s products and apps.
“Brands and retailers have lofty goals for the interactive smart coolers, including revolutionizing the shopper’s in-store digital experience and growing loyalty. By using the latest touchscreen technology and ultimately enabling customized messaging based on smartphone opt-in campaigns,” explained MetroClick/faytech NA partner chief operating office Taylor Miller.
MetroClick/faytech coolers now in test markets replace non-digital units and are said to be increasing sales and shopper engagement at retail locations in Los Angeles, Atlanta, Nashville, Tallahassee and Normal, IL. Additional locations for the cases will be announced shortly.
“CPG companies invest significant resources to bring the latest brand merchandising tools to retail customers and consumers. Our inventive way to communicate messaging at the point-of-purchase is already enhancing the connection with the shopper,” said MetroClick/faytech partner and chief executive Jesse Cooper. “The vertical canvas is perfect to adapt social media content, not to mention zero waste comparing digital content with traditional printed advertising.”
The software for the coolers manages the user interface, collects data on each interaction and helps the brands and the retailers optimize the way each case is stocked with product and used as a messaging platform. It has a wide range of communications capabilities, from straightforward advertising and product promotion to customizable offerings transferred to a mobile device.