The abundance of data that vending operators now have access to can give enormous insights into consumer experience and consumer behavior. So how can this data be leveraged to deliver year over year growth in revenues? Cantaloupe Systems breaks it down in its latest blog with a recap of its education session from NAMA’s Coffee Tea & Water Show in Dallas, TX. In this session, Brian Fischer, director of national accounts at Cantaloupe Systems, led a panel of operators as they talked about “DATA – What Is It and What Can It Do for Your Business?” Attendees of the session heard operators, just like them, share their experiences on leveraging data in their operations. With this blog post, Cantaloupe Systems highlights three ways operators can stay competitive by using actionable data.