MALVERN, Pa.--(BUSINESS WIRE)--USA Technologies, Inc. (NASDAQ:USAT) ("USAT"), a payment technology provider of cashless and mobile transactions in self-serve retail, today announced a new contract with Berkshire Food, Inc., a Canteen franchise, that provides refreshment through vending, coffee, micro-markets, direct store delivery, contract feeding, mobile catering and/or food services. This new agreement represents an increasing demand for USA Technologies’ state-of-the-art ePort Connect® cashless payment platform as the solution of choice for providing cashless payments and premier support services.
“With the ubiquity of the mobile phone, more and more consumers, particularly millennials, want the ease of making purchases with a tap, click or swipe,” said Mike Cicarelli, co-owner, Berkshire Food, Inc. “USA Technologies enables us to better serve our customers by becoming 100 percent cashless and mobile-payment enabled. We now are able to cull much more data, giving us invaluable insight into a customer’s wants and needs, while simultaneously enabling us to streamline our daily operation.”
A Connecticut-based Canteen franchise, Berkshire Food is widening its footprint with a combination of new ePort® Interactive and ePort® G10-S units, adding 1,000 new devices to the existing approximately 1,500 it already has in the field. As a USAT Model Market, the company will also have access to the Premier Support Services program offerings, which provides access to a bundle of best-in-class support services including deployment planning, project management, installation support, training, tools specific to the marketing of cashless programs, live marketing support/consultation, mobile payment and, down the line, USAT’s MORE.TMLoyalty Program. Berkshire Food is also leveraging wireless DEX and inventory management with the integration of Gimme Vending’s technology, for better sales, inventory and service data.
“In today’s market, giving consumers a choice to pay with cash or credit, as well as the ability to use a mobile wallet, is a must,” said Michael K. Lawlor, chief services officer, USA Technologies. “Our Premier Support Services not only improve deployment so customers can enjoy the benefits quicker, but, together with the loyalty programs, also empower our customers with marketing know-how and resources for additional engagement opportunities. By providing our customers with what we believe to be best-in-class technology, we give them the right tools to meet this growing expectation, while improving the odds of increasing revenue and participation.”
