Scottsdale, Ariz., January 11, 2016 — Apriva, the leading provider of secure end-to-end wireless transaction and information solutions, and Arizona State University (ASU) today announced the launch of the ASU® Deals application, now available for students and the broader community. The application offers a diverse range of benefits to students, staff and merchants that span coupons, loyalty programs and mapping capabilities, helping drive engagement between the university population and the local community.
ASU Deals encourages students, faculty, staff, alumni, families and community supporters to engage with campus-sponsored events and nearby participating businesses through special deals, tailored marketing promotions and sharing of relevant campus information. The ASU-branded mobile application makes it easy for customers to discover new places and great deals around campus, while enabling local businesses to capitalize on the benefits of mobile marketing to target new and repeat customers in the area. A robust group of merchants, including the Sun Devil campus store, restaurants, cafes, sporting stores and other service provider merchants, have already signed on for the program, offering unique deals through the application and providing users with a variety of options while on or near campus.
ASU Deals is built on the proven AprivaLife™ customizable, cloud-based mobile commerce application, which complements Apriva’s full range of point of sale solutions by combining payments, loyalty programs, promotional offers, location-based services, social media, and identification features into a secure, intuitive and flexible platform.
“Mobile marketing presents a fantastic opportunity for businesses in the coming years, especially when it can be paired with payments functionality. According to eMarketer estimates, more than 200 million United States consumers will have smartphones by 2017,” said David Riddiford, President of Apriva. “The ASU Deals app which is powered by AprivaLife, represents the future of mobile marketing, customer loyalty and payment applications, we’re empowering merchants and organizations to take full advantage of these mobility trends for customer relationship development and business growth while delivering valuable services to their community.”
For additional information on Apriva’s point of sale solutions please visit the company’s website, read the company blog, or follow the company on Twitter or LinkedIn.
About Apriva
Founded in 1999, Apriva is the leading provider of end-to-end wireless transactions and secure information messaging solutions that meet the exacting security and reliability requirements of financial services providers, government entities, and public service sectors. Through its two operating groups, Apriva Point of Sale (POS) and Apriva Information Security Systems (ISS), the company offers customers fully-managed, end-to-end, security solutions that incorporate hardware, software, network infrastructure and management tools. For more information, visit www.apriva.com.
