Increasing Awareness Of Mobile Wallet Will Boost The Global M-Commerce Market By 2019

Jan. 14, 2015

LONDON--(BUSINESS WIRE)--The Global M-Commerce Market is expected to grow at a CAGR of 32.23 percent from 2014-2019, thanks to increased disposable income among consumers, says research firm TechNavio.

Increasing spending power is allowing consumers to adopt m-commerce for shopping, in-app purchases and making contactless payment through their smartphones and tablets.

About the Report

The latest report from TechNavio emphasizes the increased awareness of mobile wallets, which has made it easier for customers to make payments for services through their mobile devices. Mobile wallets store the details of customers' credit cards and enable them to pay at NFC POS terminals using their cellphones, which requires high-speed internet and interoperability between service providers and issuers.

“NFC is one of the most effective means of carrying out mobile-wallet-based transactions and this is the reason mobile wallet is gaining popularity among consumers,” says Faisal Ghaus, Vice President of TechNavio.

Furthermore, with growth in m-commerce, brands and retailers are spending huge amounts on mobile advertising to promote their brand. The increased penetration of smartphones and tablets worldwide is also expected to have a positive impact on the market.

“The growth in m-commerce is also likely to lead to a shift in the Global Mobile Ad Spending Market,” says Ghaus.

Key Information Covered in the Report:

  • Market segmentation, size and forecast through 2019
  • Market Growth Drivers:

o    Increase in Disposable Income of Consumers

o    For a full detailed list, view our report.

  • Market Challenges:

o    Slow Adoption of Mobile Payments

o    For a full detailed list, view our report.

  • Market Trends:

o    Increased Awareness of Mobile Wallet

o    For a full detailed list, view our report.

  • Key Vendors:

o    Apple Inc.


o    Bank of America Corp.

o    Barnes & Noble Inc.

o    BlackBerry Ltd.

  • Other Prominent Vendors:

o    Best Buy

o    GameStop

o    Groupon

o    J. C. Penney

o    Kohl's