Mobile commerce sales will increase 91.4 percent this year to reach a total of $6.7 billion, according to a new report from eMarketer, reported www.mobilecommercedaily.com. For the full story, click here.
Editor’s Insight: As noted earlier this week, this year’s “Black Friday” and “Cyber Monday” ushered in an unprecedented level of online and mobile payment activity for the upcoming holiday season.
Many retailers are using social media to support their e-commerce initiatives, which are growing at the expense of traditional in-store purchasing.
Vending and refreshment service operators have opportunities to take advantage of this growing trend.
Mobile payments at the point of sale are not the only way in which vending operators can take advantage of mobile commerce. Operators can accept and promote online purchases.
Vending and refreshment service operators who ignore this change will lose sales to retailers who offer and promote ecommerce. 12-02-11 By Elliot Maras