The National Automatic Merchandising Association (NAMA) Gratitude Tour, which begins next month, was highlighted in the “Gear Diary” blog on Aug. 23 and featured in The Wall Street Journal Online. The posting can be read here.
The blog post also mentions the NAMA Facebook contest and can be read here.
Editor’s Insight: This blog post is a result of NAMA’s industry growth strategy. THe marketing company that is conducting this campaign, Chicago-based Healy & Schulte, has expertise in social media, and has already gained a fair amount of media attention for NAMA’s Gratitude Tour and Facebook campaign (http://www.facebook.com/VendLoveWin), two of the key elements of the NAMA industry growth strategy announed at the national NAMA OneShow. This is despite the fact that the major media push for the campaign is not even scheduled until September.
Vending operators need to learn more about using social media; it has emerged as a major communications tool among younger consumers and is gaining use among consumers of all ages.
An easy first step for vending operators is to start utilizing the Facebook tools available from Healy & Schulte.
Operators can contact NAMA at 312-346-0370 or email Healy & Schulte at firstname.lastname@example.org. 08-26-11 by Elliot Maras