Case study: Haystack Dryers increases revenue by going cashless

Jan. 19, 2024
Haystack owns and operates body dryers for amusement and theme parks in 38 countries. In 2023, they decided to fully transition its U.S.-based dryers to cashless-only devices and began using a device management system to track real-time sales. The result? A double-digit year-over-year increase in revenue.

Haystack Dryers provides body dryers for amusement and theme parks in 38 countries. In the U.S. alone, Haystack owns and operates over 100 dryers in water parks, theme parks and tourist attractions – including popular destinations like Universal, Seaworld, and Legoland.


  • Industry: Amusement
  • Location: Worldwide
  • Experience: 20+ years in operation
  • Machines: 100+ machines



While Haystack has been adding card readers to its fleet for the past several years, in 2023, the company decided to fully transition its U.S.-based fleet of body dryers to cashless only. To do that, it needed a reliable and secure point-of-sale solution that could also provide robust reporting.


Haystack installed Cantaloupe's G11 card readers for payment acceptance of credit/debit cards and mobile wallets on its body dryers. The card readers have proven stable in their outdoor locations and resistant to high temperatures, which is important for a business that relies on performance during peak seasons.

Haystack also began using Cantaloupe's Seed Live platform to track real-time sales from its card readers and create custom reports. Ultimately, Seed Live has helped them understand business profitability and seasonality.


By going fully cashless with Cantaloupe across its dryer fleet, Haystack has seen the following results:

  • A 20%-40% increase in transaction value, without a reduction in the number of sales.
  • Over 30% year-over-year increase in revenue due to improved customer experience.
  • An average vend time of two seconds compared to a minute or more with cash.

From the customer

"Overall, we're finding that it's costing us less to operate the business, and the faster transaction speed with our Cantaloupe card readers has made a significant impact on our revenue." –Wayne Jacks, VP of Operations, North America.

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