Takis targets broader snacking with six new flavors, no artificial colors
Takis is expanding its rolled tortilla chip lineup with six new flavors rolling out for spring.
The new Takis Rolled flavors span a range of heat levels, from zero heat to hot, according to the brand. The lineup supports Takis’ new “All intense, not all spicy” campaign, which positions intensity as flavor and crunch, not only heat.
New nationwide flavors include Xtreme Lime (zero heat), Smokin’ BBQ (mild), Jalapeño (hot) and Pickle Punch (medium). Two additional flavors are launching as retailer exclusives for a limited time: Crazy Buffalo at Kroger stores (medium) and Hot Honey at Walmart (hot).
Takis said the new flavors are made without artificial colors and will be available in 3.25-ounce and 9.9-ounce sizes. The company also said the launches are part of a broader plan to remove artificial colors across its portfolio by the end of 2026.
