Through a partnership with national snack brand Mrs. Freshley's, players can use FINAL FANTASY XIV: Stormblood imagery printed on Mrs. Freshley's packages to unlock exclusive game play power and participate in an epic, year-long sweepstakes that runs from June 15, 2017 through May 15, 2018. During this period, packages of Mrs. Freshley's single-serve Chocolate Cupcakes, Grand Iced Honey Buns, and Original Jumbo Honey Buns will feature FINAL FANTASY XIV: Stormblood graphics with unique markers that activate an interactive, augmented reality display using the Blippar smartphone application. After purchasing a specially marked Mrs. Freshley's snack and downloading the Blippar app, fans can scan or "blip" the package imagery to register and unlock an exclusive FINAL FANTASY game code. This code generates a virtual quintet of power-packed honey buns that can be used in play. Users can scan up to 3 packages a day, with a total of 10 redemptions over the course of the promotion. Blipping the package automatically enters users into the Mrs. Freshley's FINAL FANTASY XIV: Stormblood Sweepstakes. One lucky grand prize winner will receive a trip for two to San Diego to attend the nation's premier comic convention July 18 - 22, 2018.