Cheetos seeks next Deja tu Huella ambassador

June 19, 2024
Cheeto's Deja tu Huella ambassador program recognizes passionate individuals who are pursuing their dreams and leveraging their talents in fields like art, education, music and STEM to improve their community.

As fan-favorite Cheetos Salsa con Queso returns for a limited time, Cheetos seeks nominations for its next Deja tu Huella ambassador.

The hallmark of the Cheetos Deja tu Huella program is to find Hispanic community members who embrace the Deja tu Huella program's core value, “Leave Your Mark,” by making a positive impact in the Hispanic community. As the Cheetos Deja tu Huella program kicks off for the fifth time, it seeks to recognize passionate individuals using their talents in fields like art, education, music and STEM to benefit the Hispanic community.

This year’s ambassador will receive $25,000 to put toward work serving the Hispanic community. They also will have the opportunity to join Cheetos at the 2024 Billboard Latin Music Week and the Cheetos Community College Tour, which will help bring even more visibility to their platform and community impact.

Fans can submit their stories to become the next ambassador via specially marked bags of Cheetos Salsa con Queso. For more information on how to apply, visit

The 2024 Deja tu Huella Ambassador will join 20 previously recognized ambassadors, including: 

  • Roberto “Bobby” Alvarado, a Las Vegas-based artist and muralist. He joined the Cheetos Deja tu Huella network for leaving his mark in a unique, creative and fun way, painting vibrant murals for local Latino-owned businesses.
  • Brizzo Torres, a Brooklyn-based singer, actor and founder of The Good Good Collective. Her organization offers underrepresented youth tuition-free arts education. With Cheetos' support, she has grown its impact in NYC, San Antonio and Tulum, Mexico.
  • Jay Flores, a STEM advocate. With Cheetos’ support in 2022, he was able to launch an interactive STEM performance live tour – "It's Not Magic, It's Science!" –  in Houston, Dallas and Puerto Rico.
  • Valerie Gomez, the founder of Latina Grad Guide. The social impact venture and online community supports Latinas in higher education through workshops, events, informational digital campaigns and funding opportunities.

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