Kellogg's® Launches New Snacks From Cheez-It, Pringles And Rice Krispies Treats

Dec. 7, 2018

Kellogg's® is launching three delicious snack innovations packed with even more flavor and texture than ever before. Made to satisfy your craving no matter the occasion, the new offerings from some of Kellogg's most popular brands are Cheez-It Snap'd®, Pringles Wavy® and Rice Krispies Treats Snap Crackle Poppers®.

  • Cheez-It Snap'd are a thin, crispy and munchable snack made with real cheese inside and out for big cheese flavor. Cheez-It Snap'd will be available in the following flavors: Double Cheese, Cheddar Sour Cream & Onion, White Cheddar & Bacon and Jalapeño Jack; all marrying cheese with other popular snack flavors.
  • A new twist on the iconic Pringles Original crisp, Pringles Wavy boasts a thick wavy texture to deliver a bold crunch and big flavor in every bite. The complex flavors are inspired by grilling and include Fire Roasted Jalapeño, Classic Salted, Sweet & Tangy BBQ, and Applewood Smoked Cheddar.                     
  • And finally, Rice Krispies Treats Snap Crackle Poppers are ooey, chewy, bite-sized Rice Krispies Treats coated in a smooth, silky topping. The delicious flavors include Chocolatey, Vanilla Crème, and Cookies 'n' Crème.

"Snacking culture continues to evolve and is an industry ripe with innovation and momentum," said Yuvraj Arora, senior vice president of marketing for Kellogg's U.S. Snacks division. "We're committed to meeting hungry consumers' demands and delivering new experiences with our snacks. Each of these snacks are munchable, flavorful, shareable, and perfect for everything from family game night to a relaxing evening of streaming your favorite TV show."

Snack enthusiasts across the nation can head to stores in January 2019 to try the new offerings. To learn more about the flavorful new snacks, follow Rice Krispies TreatsPringles and Cheez-It on Facebook.  

About Kellogg Company 

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2017 were approximately $13 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating three billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. Visit or


Newkfafh Logo With Tm 2011 10622301
Snacks, salted snacks, bars

Kellogg's Food Away From Home

May 30, 2007
To help vending operators adapt to changing consumer lifestyles and tastes, Kellogg offers leading brands and innovative products. Count on Kellogg's® Food Away From Home.