Global Granola Bars Market 2017-2021 With General Mills, Kellogg, Quaker, KIND Snacks, Clif Bar & Sunbelt Bakery Dominating

DUBLIN--(BUSINESS WIRE)--Research and Markets has announced the addition of the "Global Granola Bars Market 2017-2021" report to their offering.

The global granola bars market to grow at a CAGR of 8.64% during the period 2017-2021.

The report covers the present scenario and the growth prospects of the global granola bars market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of granola bars worldwide has been considered. The report also includes a discussion of the Key vendors operating in this market.

One trend in market is burgeoning marketing initiatives. Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers.

Natural Valley came up with an advertisement in 2015 highlighting children addiction to technology and the need to consume granola bars to stop the impending death of childhood innocence and the emergence of child robots. The same company launched a campaign called Get Out There in 2014 to communicate the message that whole grains present in granola bars provide long-lasting energy. These marketing initiatives are increasing the salability of granola bars.

Key vendors

· General Mills

· Kellogg

· Quaker

· KIND Snacks

· Clif Bar

· Sunbelt Bakery

Other prominent vendors

· 18 RABBITS

· Nature's Path

· Soul Sprout

· Earnest Eats

· Oriole Healthy Food

· Freedom Nutritional Products Group

· Mars

· Health Valley

· Udi's

Key Topics Covered:

Part 01: Executive summary

Part 02: Scope of the report

Part 03: Market research methodology

Part 04: Introduction

Part 05: Market landscape

Part 06: Market segmentation by product type

Part 07: Market segmentation by distribution channels

Part 08: Geographical segmentation

Part 09: Key leading countries

Part 10: Market drivers

Part 11: Impact of drivers

Part 12: Market challenges

Part 13: Impact of drivers and challenges

Part 14: Market trends

Part 15: Vendor landscape

Part 16: Key vendor analysis

Part 17: Appendix

For more information about this report visit http://www.researchandmarkets.com/research/rn5g5s/global_granola