Full Of Chips was created by three friends with different backgrounds. Their mission: fill the bag to capacity. The company experimented with a 1.25-oz. bag and found it could hold up to three times the volume compared with most bags that size -- that's about 3 oz. of chips. The company complemented its increased capacity with quality kettle chips. Full Of Chips takes pride in having created a sustainable product that does not waste packaging materials. Fill the bag FULL!