CLIF High Protein Bar combines protein and everyday energy

CLIF is adding Peanut Butter Chocolate Chip and Cinnamon French Toast bars as consumers seek more protein-rich snacking options.

Mondelēz International has launched its first CLIF high-protein bar, expanding the brand’s offerings with a 20-g protein option. Leaning into the high protein food trends, Mondelēz says the new bars combine protein and carbohydrates and are made from ingredients such as rolled oats, nut butters, nuts, soy protein and whey protein to provide both protein and everyday energy.

The bar is available in Peanut Butter Chocolate Chip and Cinnamon French Toast flavors. Each bar contains 5 g of fiber, according to the company, and no artificial sweeteners.

The launch gives CLIF a higher-protein option alongside its existing energy bar portfolio.