Tyson Foods has expanded its Tyson Chicken Cups line with three new flavors¹: Garlic & Herb, BBQ and Harissa. The new varieties are designed for consumers seeking convenient, heat-and-go high protein foods.

Garlic & Herb is intended to offer broad appeal, with Tyson citing research that 83% of consumers said they love or like the flavor profile. The company said purchase intent is especially strong among Millennials and Gen Z consumers.

BBQ adds a familiar flavor option, with Tyson reporting that 80% of consumers expressed positive sentiment toward the profile. The company described the flavor as a mix of grilled and smoky notes.

Harissa brings a globally inspired flavor to the line. Tyson said the profile was influenced by quick-service restaurant trends and is projected to grow 14% over the next four years.

The new Tyson Chicken Cups flavors are now available.

Why this matters for convenience services operators

• Refrigerated and ready-to-heat food formats gain ground as consumers seek high protein snacks and meals during all dayparts. Consumers are ready to move beyond traditional bars and shakes.
  Global and restaurant-inspired flavors such as Harissa satisfy consumers seeking bolder options, choice and novelty in mainstream packaged foods.
• Tyson has clearly stated it is targeting younger consumers, including Millennials and Generation Z, with the new flavors.

¹Data sourced from Datassentials reflects consumer flavor profile preferences derived from a large-sample quantitative study (n=500+). Additionally, Tyson Foods conducted an internal consumer study in November 2025 among individuals aged 18 and older, utilizing a demographically diverse sample designed to be broadly representative of the United States population.