Mars brings new candy formats and snack flavors to Sweets & Snacks Expo

New launches include freeze-dried M&M’S POP’d Caramel and bite-sized TWIX Bits built for on-the-go snacking.
May 12, 2026
2 min read
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Mars Inc.
M&M’S POP’d Caramel

Mars, Inc. plans to showcase new confectionery and snack innovations — plus shopper insights — at the Sweets & Snacks Expo, May 19-21 in Las Vegas.

According to Mars, the company’s updates focus on new flavors, formats and textures designed to fit multiple snacking occasions, including purchases made online and in-store. Jessica Waller, senior vice president for Mars Snacking Away From Home, said the company is also blending global flavor inspiration with new formats and textures across its portfolio.

Mars will feature new confectionery and gum items at booth #2823, including:

  • M&M’S POP’d Caramel, a freeze-dried candy with a light, crispy texture
  • Twix Bits, a bite-sized, poppable format of the Twix brand
  • Skittles Gummies Fuego, a sweet-and-spicy “swicy” gummy
  • Skittles Sour Wild Berry, featuring berry-forward sour varieties
  • Starburst Sour, a tangy version of the Starburst chewy candy
  • Sours by Extra, a sweet-and-sour gum
  • 5 Gum Evolution, a flavor-changing gum that shifts from sour to berry

Mars will also highlight snack and functional offerings, including products from Kellanova, which Mars acquired. Items include:

  • Rxbar Protein Energy Bites in Strawberry Peanut Butter and Dark Chocolate Peanut Butter
  • Rxbar High Protein Bar in Vanilla Peanut Butter and Strawberry Peanut Butter, with 18 grams of protein and six ingredients
  • Cheez-It Crunch in Zesty Jalapeño Cheddar and Kick’n Nacho Cheese, featuring a 3D shape and a more pronounced crunch

Mars said its away-from-home presence at the show will include foodservice executions featuring its brands, including menu concepts built with Cheez-It Original crackers and Pop-Tarts, along with Rice Krispies Treats Bites & Drizzles.