Jack Link’s adds spicy dill pickle flavor to meat sticks
Jack Link’s has launched Wild Spicy Dill Pickle Meat Sticks, expanding its meat snack lineup with a flavor positioned around rising consumer interest in pickle-inspired snacks.
Why this matters for convenience services operators
- Pickle flavor continues to gain traction as a mainstream salty-snack trend.
- Protein snacks are increasingly competing on flavor novelty to win impulse purchases in convenience settings.
- Familiar-but-different flavor combinations can help brands stand out — and appeal to consumers in unattended retail settings — without introducing niche tastes.
- Consumers are often willing to try new flavors from familiar brands. The spicy-tangy flavor could support incremental sales when placed in high traffic areas.
- A recognized brand launching a trending flavor may have better sales vs. smaller, limited-edition entrants.
The company said the new meat sticks combine dill pickle flavor with a spicy kick and are designed for “anywhere high velocity protein snacks thrive,” positioning the product for grab-and-go retail and on-the-move snacking occasions.
Footnotes
- Mintel, “Evolution of Four Trendy US Flavors,” November 2023.
- Nielsen TTL XAOCC L52W ending 5/17/25.
- Prepared Foods magazine, September 2024.
About the Author
Linda Becker
Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].