Probiotic yogurt brand Activia has launched Activia Expert, a new line that blends probiotics with prebiotics and is designed to meet growing consumer demand for digestive wellness. Each serving provides more than 1 billion live probiotics, added prebiotics, 6g of protein and 35% less sugar than the brand’s original recipe.
Activia Expert is manufactured at Danone’s facility in Boucherville, Quebec, using 100% Canadian milk, and is available in four-packs of 100 g cups in cherry, blueberry and strawberry.
For convenience services operators, the launch underscores how functional snacking continues to move beyond traditional categories. Refrigerated vending and micro markets are expected to offer better-for-you options, and yogurt continues to be a good fit for workplace consumers looking for protein, digestive support and clean-label snacks during multiple dayparts.
Recent research by Activia highlights the opportunity: more than half of Canadians say they want to improve their gut health, and 93% factor digestive wellness into their food choices.
