Mars introduces its new, limited edition M&M'S® Brand Birthday Cake Chocolate Candies in the micro market channel. M&M'S® Brand Birthday Cake Chocolate Candies are available in two sizes: 1.4 ounce singles and an 8.0 ounce stand-up pouch, giving consumers immediate and future consumption options. This new item will be icing on the cake for retailers who are sure to slice into big sales.
