Dave's Killer Bread launches Supreme Sourdough organic loaf in West Coast market

The new Dave's Killer Bread organic Supreme Sourdough loaf, rolled in the brand's Good Seed topping, taps rising consumer demand for sourdough flavor and texture.

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Nov. 20, 2025

2 min read

Dave’s Killer Bread is expanding its organic loaf lineup with the launch of Supreme Sourdough and the return of its original Oats & Blues variety as the brand marks its 20th anniversary.

According to the company, Supreme Sourdough is a thick-sliced sourdough bread made with an authentic starter and a double-fermentation process. The loaf is rolled in the brand’s Good Seed topping and is certified USDA organic and Non-GMO Project Verified.

At the same time, the company is reintroducing Oats & Blues, one of the first varieties sold when Dave’s Killer Bread debuted in 2005. The loaf has a crunchy crust rolled in oats and blue cornmeal, with a soft texture and a hint of sweetness while delivering whole grains in every slice.

“Oats & Blues is the OG of DKB and a highly requested favorite of DKB fans, whom we affectionately call ‘BreadHeads,’ so it’s only fitting we reprise it in honor of our 20th anniversary,” said Cristina Watson, senior director, brand management at Dave’s Killer Bread, in a statement.

New for 2025, Oats & Blues is also available in the brand’s Thin-Sliced line, offering the same recipe in a smaller, thinner slice.

For convenience-service operators, particularly those offering fresh sandwiches with premium bread, the limited rollout of Supreme Sourdough provides an early read on performance before any broader expansion. In addition, the mix of full-size and thin-sliced loaves offers flexibility in meeting different consumer needs, from hearty sandwiches to lighter, calorie-conscious choices.