Pipcorn rebrands as Pip’s Heirloom Snacks, expands corn snack line

With the rebrand, more than 90% of Pip’s products will now be made with avocado oil.

Oct. 9, 2025

Pipcorn, a snack brand known for its heirloom corn–based mini popcorn and better-for-you ingredients, has rebranded to Pip’s Heirloom Snacks. The changes better align the products with its product portfolio and healthier snack positioning, the company says, as it debuts a refreshed design, updated packaging and a stronger emphasis on nutrient-rich ingredients.

Under the rebrand, more than 90 percent of Pip’s Heirloom products will now be cooked in avocado oil to align with growing consumer demand for cleaner, plant-based fats. The company says the new identity highlights the evolution from its original mini popcorn offering to a broader range of heirloom corn snacks like Cheese Balls, Crunchies, Corn Dippers, Twists, and Fries, all in multiple flavors and forms.

Pip’s Heirloom Snacks' rebrand could help strengthen its presence in convenience and impulse channels through clearer shelf positioning. The rebrand also coincides with Pip’s integration into UpSnack Brands, a platform that now includes Pip’s Heirloom Snacks and Spudsy, focused on sustainable, better-for-you salty snacks.