Ferrara’s latest freeze-dried candies add crunch to vending and convenience assortments

Ferrara is giving three of its most iconic candy brands a new twist, transforming SweeTarts, Lemonhead and Spree into freeze-dried, crunchy treats that deliver the same classic flavors in an entirely new texture.

SweeTarts Freeze Dried combines the familiar sweet-and-tart mini candies with a crisp, airy crunch. Lemonhead Freeze Dried delivers mouth-puckering lemon flavor in a light, snackable format. Spree Freeze Dried reinvents the classic chewy fruit candy as a tangy, crunchy bite. Each is offered in a 4-oz pack.

“Consumers are always looking for new ways to experience their favorite candies,” said Kiren Devereux, Ferrara’s director of marketing for SweeTarts, in a release. “Freeze-dried candies unlock new textures while staying true to the flavors that made these brands beloved.”

 Ferrara Candy Co. is owned by the Ferrero Group.