Bubs, the viral Swedish candy brand known for its bold flavors and playful shapes, has officially launched nationwide. For convenience services operators, the brand’s entry into the U.S. market reflects the influence that social media buzz is generating in consumers.
Bubs is well established in Sweden as part of the country’s “Saturday sweets” tradition, where families mix and match candies into paper bags each weekend. Things changed when the brand went viral on TikTok in 2024, as videos showcasing the candy’s marshmallow-meets-gummy texture, packed in novel shapes, drove up American demand.
Bubs is launching four of its most popular flavors — Sour Lemon Raspberry Skulls, Sour Strawberry Vanilla Diamonds, Sweet Banana Toffee Ovals and Sour Tutti Frutti Diamonds — in 5 oz bags. Vending and micro market operators with locations primarily serving younger demographics may want to consider the trending, plant-based candy brand that already has strong name recognition. Tapping into two consumer trends — global flavors and better-for-you formulations — Bubs could help drive engagement.
Manufactured by Orkla Snacks, Bubs is initially rolling out to nationwide retailers.
About the Author
Linda Becker
Head of Content
Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].