Reese’s and Oreo debut mashup products with convenience channel appeal
A two-way mashup between leading cookie and candy brands makes official — at least for a limited time — the flavor combinations that fans have been dreaming about and sharing on social media.
The Reese’s Oreo Cup and the Oreo Reese’s Cookie each combine the hallmark flavors of both treats. The Reese’s Oreo Cup pairs cups made from milk chocolate and white creme with a peanut butter and Oreo cookie crumb filling. The Oreo Reese’s Cookie pairs Oreo chocolate sandwich wafers with a Reese’s peanut buttery creme filled with Oreo cookie crumbs.
Takeaways for convenience services operators
High demand, high visibility products: Social media anticipation and dual-brand recognition from Reese’s and Oreo will drive trial and impulse purchases
Two offerings with different timelines: Reese’s Oreo Cups are a permanent addition to the Reese’s line, available nationwide in September 2025, in king-size, standard and miniature cups. Oreo Reese’s Cookies are being released as a limited-time product in September 2025 but will return to shelves permanently in January 2026, offering a window for operators to test performance and stock accordingly.
Availability for convenience services: Both products are expected to be available through standard confectionery and cookie DSD routes — including convenience channel wholesalers and vending distributors
Demand planning: Operators may want to align with distributors by mid-August to secure early inventory, especially for high traffic or college locations where co-branded treats perform well.
The Oreo Reese’s Cookies will be available for presale starting on August 18, but fans can sign up for early access at oreo.com/unwrapthecollab starting July 30. The cookies will be available nationwide starting September 2025, while supplies last, and will return to shelves as part of the Oreo brand’s portfolio in January 2026.
What they are saying
“This collaboration redefines what it means to be a snacking leader by tapping into exactly what our fans are asking for,” said Michelle Deignan, vice president, the Oreo brand, US. “At OREO, we’re always striving to break into the cultural conversation with unexpected and delicious partnerships for fans. As a 110+ year-old brand, we’re constantly looking for ways to disrupt the snacking market. What better way to show our fans we listen to their evolving snacking needs than to partner with the Reese’s brand to deliver the collab of their dreams.”
“At Reese’s, we’re obsessed with pushing the boundaries of what chocolate and peanut butter can become — and our fans fuel that fire,” said Dan Mohnshine, vice president, U.S. confection marketing, The Hershey Company. “When we heard the incredible demand for a Reese’s and Oreo mashup, we knew we had to make magic happen. This isn’t just another product launch — it’s two legendary brands coming together to create something absolutely unprecedented that’ll blow minds and taste buds everywhere.”
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Linda Becker | Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].
