In a move that will increase PepsiCo’s better-for-you snacks and add an authentic Mexican-American brand, PepsiCo has inked an agreement to acquire Garza Food Ventures LLC, dba Siete Foods, for $1.2 billion. The transaction is expected to close in the first half of 2025.
"The Garza family has built a very special brand. Their passion for making and sharing food shines through in every Siete product, and that's a passion we share at PepsiCo," said Ramon Laguarta, chairman and CEO of PepsiCo, in a release. "PepsiCo believes in the spirit and authenticity of the Siete brand, and we're excited to carry on the legacy created by the Garza family."
Founded in 2014, Siete produces heritage-inspired tortillas, salsas, seasonings, sauces, cookies and snacks.