Launching this May, the Chips Ahoy brand is unveiling its first-ever certified Gluten Free chocolate chip cookie. The Chips Ahoy! Gluten Free cookie is a revolutionary, new permanent addition to the brand's innovative and beloved lineup.
The cookie's creation was a special undertaking – developed over the course of years to yield an unbeatable texture and decadent taste – capturing the unmistakable experience of enjoying America's leading chocolate chip cookie, just without the gluten. The Chips Ahoy innovation team developed more than 40 recipes over 3,000 hours before landing on a superior product that would delight cookie fans and the gluten free community alike.
The debut of Chips Ahoy! Gluten Free cookies from Mondelēz International comes on the heels of the brand's MMMproved Chips Ahoy! Original recipe debut, which brought an improved taste to an already beloved chocolate chip cookie. The launch also follows the company's incredibly successful entry into the gluten free cookie category with Oreo Gluten Free Chocolate Sandwich cookies, which have been delighting consumers since 2021 and now include three flavors.
"When we set out to create our first Chips Ahoy! Gluten Free cookie, we didn't want it to be a good gluten free cookie, we wanted it to be a great cookie that's also gluten free," Jainette Quinones, brand manager, Chips Ahoy! Innovation, said in the announcement. "I am proud to say that our innovation team has succeeded – the new Chips Ahoy! Gluten Free cookie is an absolutely delicious cookie that everyone can enjoy."
Chips Ahoy! Gluten Free cookies will begin hitting store shelves nationwide this May in specially marked packaging denoting the new, certified gluten-free product.
