Goldfish to launch new Goldfish Crisps in three chip-inspired flavors

Goldfish is unveiling new Goldfish Crisps – the brand’s next big snacking innovation. Goldfish Crisps combine the best of Goldfish and the best of chips into one snack that is light and airy and baked in the iconic Goldfish shape.

Goldfish Crisps are the first Goldfish in the brand’s history made with potato and are larger than traditional Goldfish. Perfect for munching, the new snack is available in three chip-inspired flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar.  

“Goldfish Crisps are the newest addition to the Goldfish family,” Janda Lukin, SVP and chief marking officer of Campbell’s Snacks, said in the announcement. “From Mega Bites to our popular limited-time offerings, we continue to find new ways to satisfy snackers of every age. With Crisps, we are combining the craveable qualities of chips with the iconic shape and always-baked deliciousness of Goldfish for a brand-new, irresistible and flavorful snack.”  

Goldfish Crisps balance taste and texture and are made for consumers of all ages looking for a bite-sized pop of flavor. Not only do Goldfish Crisps feature popular chip-like flavors, but they also come in a new and larger bag. 

Goldfish Crisps will roll out to retailers nationwide in January.

Pepperidge Farm is a leading brand of premium quality snacks, fresh bakery products, and frozen foods. Founded in 1937, the Pepperidge Farm brand includes nearly 100 different snacks including over 30 varieties of Goldfish crackers and 65 varieties of cookies. The portfolio includes iconic Goldfish crackers, Milano cookies, and Pepperidge Farm Farmhouse Thin & Crispy cookies and more than 50 varieties of fresh baked breads including Pepperidge Farm Swirl, Farmhouse and Whole Grain and frozen Puff Pastry, Layer Cakes and Garlic Bread.