Hershey sets sights on leading better-for-you confection

Feb. 23, 2021

The Hershey Co recently announced key strategies to expand and grow its better-for-you chocolate category with new and differentiated capabilities.

Hershey said better-for-you snackers represent a variety of interests, from those seeking portion-control to plant-based ingredients. And when it comes to candy, sugar reduction is a shared interest they all have in common.

Building from its strength in portion-controlled choices, Hershey said it will expand its future portfolio to deliver more reduced sugar, organic and plant-based alternatives while also continuing to build its classic array of beloved products.

Hershey’s long-term, multi-pronged strategy addresses core brand packaging and platforms; innovation; research and development; partnerships and licensing; and mergers and acquisitions.

As part of the new BFY initiatives, Hershey has partnered with ASR Group – a leading sweetener company, to co-lead an equity investment in Bonumose Inc., a startup company with breakthrough innovations in plant-based food ingredients, including rare and natural sugars.

The investment is part of Hershey's C7 Ventures, which enables new avenues for growth through capital investments in disruptive or emerging platforms focused on new occasions, technologies and go-to-market opportunities.

Click here to see Hershey’s full press release.


[Photo: Hershey Co.]
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