Kellogg's® Pop-Tarts® And Rice Krispies Treats® Unleash Despicable Me 3® Movie Fun With An Exciting FANDANGO® Movie Code Text-to-Win Promotion

Customers visiting convenience stores or vending machines between May 22nd and July 31st, 2017, will smile with delight at the chance of winning a Fandango Movie Code Text to see the NEW Despicable Me 3® (DM3) movie this summer! The DM3 promotional packaging invites customers to “Enter for a Chance to Win a Fandango Movie Code,” so they might win 2 Movie Ticket Cash Vouchers when they Text the Code found within the packaging. Retailers can order product through their distributors by simply making their everyday Pop-Tarts® and Rice Krispies Treats® orders to receive the DM3 promotion products. Also available through distributors are Pop-Tarts® and Rice Krispies Treats® DM3 shippers. “The Despicable Me” franchise is a growing franchise favorite! Movie properties drive sales with a 5.8% average volume lift for participating brands.*  

*Source: Kellogg’s® VRM Studies 2011-2015 

About Kellogg Company: 

At Kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands — Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's® Frosted Flakes®, Pop-Tarts®, Kellogg's® Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more — that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we’re a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany, YouTube and on our Social K corporate blog.