Fresh Express adds poblano Caesar and fire-roasted queso salads
Fresh Express debuted two new chopped salad kits, Roasted Poblano Caesar and Fire-Roasted Queso, with “restaurant-inspired flavors.” Both products reflect the brand’s marketing plan to make fresh salads a satisfying part of everyday meals.
For convenience services operators exploring fresh food options, the ready-to-eat kits may be worth evaluating for refrigerated micro markets and other retail placements.
