Good Warrior adds protein bars in three flavors

PepsiCo expands its Good Warrior snack lineup with protein bars following the brand’s beef stick debut earlier this year.

Good Warrior has introduced protein bars in three flavors and formats, expanding beyond beef sticks. Each bar contains 15 g of protein and 7 g or less of sugar, according to the PepsiCo brand.

The lineup includes:

  • Sweet Cocoa Marshmallow: A marshmallow-style center covered in a chocolate shell.
  • Cookie Dough Brownie Crisp: A brownie layer with crisps and a cookie dough-flavored center, covered in a chocolate shell.
  • Cookies & Cream Cremewich: Chocolate cookie crunch with a creamy filling.

The launch reflects PepsiCo’s efforts to meet demand for snacks with added protein, fiber and other functional ingredients, according to Hernán Tantardini, PepsiCo Foods U.S. chief marketing officer.

Protein bars are Good Warrior’s second product category. The brand introduced beef sticks earlier this year in Original and Jalapeño Pepper flavors.