New Primal’s Snack Mates line is expanding to include poultry-based meat snacks as demand grows for portable, clean-ingredient protein snacks. New flavors include Rotisserie Seasoned Chicken Sticks and Buffalo-Style Chicken Sticks, and the company is increasing distribution of Chicken & Maple Snack Mates and Classic Turkey Snack Mates.

The update comes as poultry-based meat snacks gain traction among consumers seeking on-the-go protein. According to New Primal, its chicken sticks have recorded a 585% growth rate. “Our mission has always been to make healthy snacking effortless for the whole family,” said Jason Burke, founder of New Primal, in a statement. “By rolling out favorite poultry varieties alongside our Snack Mates rebrand, we’re sending a clear message in the snack aisle: clean protein is for everyone.”

New Primal products are available through wholesale and national retail channels, with portable meat snack formats that may fit vending, micro market and convenience service assortments.

Why this matters for convenience services operators

• Portable protein remains a key growth opportunity for workplace refreshments.
• Poultry-based meat snacks give operators an alternative to traditional beef sticks and jerky.