PepsiCo Foods to roll out Doritos Protein single-serve bag
Doritos is moving into protein-forward snacking with the launch of Doritos Protein tortilla-style chips, PepsiCo Foods U.S. announced.
Doritos Protein is scheduled to reach select retailers and markets next month with 10 g of protein per 1-oz serving. PepsiCo Foods said a single-serve bag with 17 g of protein is expected later this year.
The initial rollout includes two flavors: Doritos Protein Nacho Cheese and Doritos Protein Sweet & Tangy BBQ. PepsiCo Foods said the chips are made with dairy-based casein as the protein source and list it as the first ingredient. The company also said the product contains no artificial colors or flavors.
PepsiCo Foods positioned the launch as a strategic expansion into the protein snack category as consumers look for functional ingredients in everyday snacks.
PepsiCo Foods said additional sizes and broader distribution are planned later this year.
Why this matters for convenience services
- Protein-forward foods continue push into mainstream snacking. Doritos Protein is carving out space where salty snacks are positioned as functional. Will other brands do the same?
- PepsiCo is leaning on a familiar format to entice consumers who want to try higher protein options but don’t want to switch categories or brands.
- The planned 17-g single-serve package offers a vending and micro markets-friendly option for portable, high protein, pushing into a sector where bars and shakes currently dominate.
- New formats could create incremental sales opportunities in micro markets and workplace break rooms where protein claims drive choice.
- Consider adding Doritos Protein to trial sets in higher-volume accounts where protein snacks already do well. Compare its performance against existing protein SKUs for bars, shakes, meat snacks and the like, to see whether it increases incremental purchases or cannibalizes existing sales.
About the Author
Linda Becker
Head of Content
Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].