Cheez-It has launched its first Original Gluten Free crackers, one of several new snacks Mars is rolling out this year. The company says the launch is in response to frequent fan requests.
“Cheez-It fans have been asking for a gluten-free option for years, and we’re thrilled to finally deliver it,” said Cara Tragseiler, senior brand director for Cheez-It, in the announcement. She added that the company focused on recipe and process to ensure gluten-free snackers offer the same flavor and crunch as the original.
Other new products in Mars’ “innovation lineup” include Cheez-It Ultimate Snack Mix, which combines several Cheez-It flavors — Original, White Cheddar, Snap’d Double Cheese and Grooves Sharp White Cheddar — with salted square pretzels for on-the-go snacking. Cheez-It is also expanding its Crunch platform to include three flavors: Kick’n Nacho Cheese, Zesty Jalapeno Cheddar and Sharp White Cheddar. Rounding out the lineup are Cheez-It Snap’d Honey Barbecue and Cheez-It Grooves Loaded Nachos, both offered in multi-serve bags.
According to Cheez-It, the new products are in response to consumer demand for flavor-forward profiles and an expanded range of snacking options.