Ferrero Group has agreed to acquire Purely Elizabeth, expanding its presence in the U.S. breakfast and better-for-you food categories.

For convenience and refreshment services operators, the acquisition adds another growing, wellness-oriented brand under a major food supplier as breakfast, protein and better-for-you products continue to expand across foodservice and retail channels.

According to Ferrero, the company has more than doubled its sales during the past two years. Ferrero said the acquisition will strengthen its position in U.S. breakfast products and add to its growing portfolio of wellness-oriented brands. Following the transaction, Purely Elizabeth will continue operating as a standalone brand within Ferrero Group.

Founder and CEO Elizabeth Stein will remain in her role with the company’s existing leadership team. Ferrero plans to support the brand through product development, operational capabilities and expanded distribution.

“Purely Elizabeth, with its terrific portfolio of quality, tasty products, is a great addition to Ferrero,” Giovanni Ferrero, president of Ferrero International S.A., said in a statement announcing the deal.

The acquisition follows Ferrero Group’s 2025 purchase of WK Kellogg Co. and continues the company’s expansion in the U.S. breakfast market.

Ferrero also owns better-for-you brands including Power Crunch in North America, Eat Natural and FULFIL in Europe, and Bold Snacks in Brazil. The transaction is expected to close in the coming months, subject to customary closing conditions and regulatory approvals.