Rip Van Announces Wholesale E-Commerce Platform

Aug. 7, 2020

Rip Van's launch enables wholesale customers to order directly from its site while benefiting from low order minimums, automatic subscription options and free shipping. 

NEW YORK, NY (AUGUST 6, 2020) –  Rip Van, the food innovation company that’s on a mission to improve people’s lives by inventing better convenient foods, has launched a disruptive new ordering portal exclusively for wholesale partners. Leveraging the principles of D2C e-commerce, the B2B portal allows businesses to order directly from their site with competitive wholesale pricing, low order minimums, free shipping and automatic subscription capabilities. Rip Van Wholesale makes the brand’s beloved, low sugars snack accessible to wholesalers. 

As Rip Van continues to grow their footprint nationally, they set out to create a digital layer that would remove the friction from the typical ordering process. “As a small business, especially during this time, every minute counts,” states Rip Van’s Co-Founder Rip Pruisken. “With Rip Van Wholesale, we’re excited to offer cutting edge software that lets our partners purchase the way they want, when they want, in just minutes.” 

When ordering through Rip Van’s wholesale site, new customers can seamlessly apply to become a partner. Once approved, wholesale partners will receive login credentials and have the option of placing orders directly or utilizing Rip Van’s vast network of distributors.

It’s never been easier for retailers and small businesses to stock up on Rip Van’s signature stroopwafels. Wholesalers nationwide can begin placing orders today at  



About Rip Van: 

Born out of a desire to disrupt the snacking status quo, Rip Van was founded in 2012 by Rip Pruisken and Marco De Leon, two hungry college students searching for better convenient foods. Inspired by Rip’s favorite childhood treat – the stroopwafel – Rip Van has reimagined the Dutch delicacy, creating a low-sugar, high-fiber snack that’s as delicious as it is nutritious.  

Rip Van currently offers five flavors of their signature stroopwafel, Dutch Caramel & Vanilla, Snickerdoodle, Cookies & Cream, Honey & Oat and Chocolate Brownie, with mini singles, mini pouches and protein varieties also available.


Rip Van
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Rip Van

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